Competitor Pricing & Offer Alert System

The Goal: Automated Market Intelligence

Staying ahead of the competition means knowing exactly when they change their pricing, add new features to their tiers, or launch a hidden promotional offer. This agent runs silently in the background every night, scrapes your competitors' pricing pages, compares the data to yesterday, and pings your Slack channel if anything changes.

Here is the exact step-by-step blueprint to build this intelligence agent.

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Step 1: The Daily Scheduler (Trigger)

Create a new scenario in Make.com. Set the trigger to a Time schedule module.

• Configure it to run once a day at 2:00 AM (so your team has the data ready when they log in).

Step 2: The Web Scraper (Data Gathering)

To pull data effectively without getting blocked, use a data enrichment tool. Add the Clay (or standard HTTP) module to scrape the target URL (e.g., https://competitor.com/pricing).

• Extract the raw text from the webpage body.

Step 3: AI Data Structuring

Raw HTML/text is messy. Add an OpenAI (ChatGPT) module (gpt-4o) to clean and structure the data.

System Prompt (Data Analyst): You are a market research analyst. Read the scraped text from a competitor's pricing page. Extract the exact names of their pricing tiers, the monthly cost, and the top 3 features of each tier.

Output strict JSON.

Step 4: Historical Comparison

Add a Google Sheets or Airtable module ("Search Rows").

• Query your database for the last recorded price for this specific competitor.
• Add a Make.com Router with a Filter:
  • Path A: If Current_Price = Historical_Price, do nothing (End Scenario).
  • Path B: If Current_Price != Historical_Price, proceed to Step 5.

Step 5: Slack Alert (The Action)

Add the Slack module and select "Create a Message". Route this directly to your #competitor-intel or #sales-team channel.

• Message Template: 🚨 *Competitor Pricing Change Detected!* 🚨 Competitor: [Competitor Name] Old Price: $[Historical_Price] New Price: $[Current_Price] Summary of Feature Changes: [Insert AI Summary]

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📥 1-Click Import (Make.com Blueprint)

Don't want to build this from scratch? Download our pre-configured Make.com JSON file below.

Download Price Monitor Blueprint .JSON