Omnichannel Content Repurposing Engine

The Goal: Infinite Content From One Source

Content creation is the biggest bottleneck for marketing teams. This workflow takes a single piece of long-form content (like a YouTube transcript or a podcast recording) and automatically breaks it down into a blog post, a LinkedIn carousel, and multiple X (Twitter) threads.

Here is the exact step-by-step blueprint to build this content engine.

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Step 1: The Transcript Webhook (Trigger)

Create a new scenario in Make.com. Set up a Webhook or a Google Drive trigger that fires whenever a new .txt transcript file is uploaded.

• Note: You can use a tool like Fireflies.ai to automatically push meeting or video transcripts into this folder.

Step 2: Theme Extraction (The Strategist)

Add an Anthropic (Claude 3.5) module. Claude is currently the undisputed king of reading long transcripts and maintaining the human "voice" without sounding robotic.

System Prompt (Strategist): You are a master content strategist. Read the provided transcript and extract the 3 most controversial, insightful, or highly valuable "hooks" or core ideas.

Output strict JSON:

• "theme_1": (string)
• "theme_2": (string)
• "theme_3": (string)

Step 3: The Copywriter Agents

Add a Make.com Router to split the workflow into three parallel paths. Add an Anthropic or OpenAI module to each path.

Path A (LinkedIn):

System Prompt (LinkedIn Drafter): Take "Theme 1" from the strategist. Write a high-converting LinkedIn post. Use short, punchy sentences. Include a hook in the first line. Do NOT use cringe corporate jargon.

Path B (X / Twitter Thread):

System Prompt (Twitter Drafter): Take "Theme 2" from the strategist. Write a 5-part Twitter thread. The first tweet must create a curiosity gap. Keep each tweet under 280 characters.

Path C (Blog Post Outline):

System Prompt (Blog Drafter): Take all 3 themes and draft a structured SEO blog post outline with H2s and bullet points.

Step 4: Staging for Review (Human-in-the-Loop)

Never let an AI post directly to your company's social media without review. Map the outputs from Step 3 into a Notion or Airtable module.

• Create a new row for each drafted post with a status of Needs Review. Your social media manager can approve them before scheduling.

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📥 1-Click Import (Make.com Blueprint)

Don't want to build this from scratch? Download our pre-configured Make.com JSON file below.

Download Content Repurposer Blueprint .JSON